Brian Devine – “Reputation Marketing – How To Control Your Reputation Online And Profit From it”
Sponsored by Top Line Management, Inc.Social media has become a powerful influence over the behavior of the typical patient, so it’s important for orthodontists to not only know what is being written about them online, but to be able to have as much control over that conversation as possible. This is why Top Line Management, Inc., led by Brian Devine, developed a new way to market practices online with Reputation Marketing.Brian is a recognized sales and marketing leader with a skillset that combines business acumen, medical technology expertise and sales and marketing savvy. With over 15 years of experience working in the medical, orthodontic and dental industries, Brian is often sought after for his results-driven techniques. His vast experiences at companies such as Ormco, Invisalign, and Sesame Communications as well as his work as a consultant to individual offices helped Brian to develop a unique perspective toward the orthodontic industry. He can quickly assess what programs and techniques work well and those that need to be modified to ensure financial success for a practice.
As the founder and president of Top Line Management, Inc. Brian has built an organization that has shifted the way the orthodontic industry has approached online marketing. He and his team continuously integrate the latest technologies and trends with the fundamental needs of the orthodontic industry and its consumers. As a result, Brian is a sough-after speaker and consultant, who often lectures at industry conference and events, and whose long-term vision for the orthodontic industry is helping to drive the way doctors think about growing their practices.
During this presentation you will discover just how powerful your social reputation can be and how detrimental it can be if you don’t have one. By the end of the presentation you will know how to determine what is being said about you online, how to mitigate any negative reviews, and go home with a set of action steps you can implement right away. Join us for a very powerful and profitable 90 minutes.
Dr. Jamie Reynolds, DDS – “The Modern Orthodontic Office”
Sponsored by ORMCODr. Reynolds attended the University of Michigan for both his undergraduate and dental
Dr. David Ostreicher, DDS, MS, MPH- “Mega Invisalign Practice: Teen” & ”Mega Invisalign Practice: Persuasion“
Sponsored by InvisalignDr. David Ostreicher is a graduate of Clark University and Columbia University School of Dental Medicine where he received his dental degree and certificate of specialty in orthodontics. After dental school, Dr. David continued his education, and received an MS in Nutrition and then a Masters in Public Health from Columbia University. He has written two books, “Brush Your Teeth! and other simple ways to stay young and healthy”, and ”7 Reasons To Straighten Your Teeth”. Dr. David is professor emeritus at Columbia University and The University of New Haven. He is a member of the American Dental Association, American Association of Orthodontists, American Association of Dental Editors, American Public Health Association, and the Honorary Dental Society (OKU). Dr. Ostreicher is a lecturer for Align Technology, the makers of Invisalign. He is one of the most experienced Invisalign providers, having treated over 1,800 cases.
Dr. Steve Tracey
Sponsored by RMO
Dr. Tracey is a native of Southern California and a graduate of Loma Linda University with a B.S. Degree in Human Biology, a D.D.S. Degree, and a M.S. Degree in Orthodontics. He is a member of the American Dental Association, the American Association of Orthodontists, the World Federation of Orthodontists and the American Academy of Dental Sleep Medicine. As a pioneer in the application and use of soft tissue lasers in orthodontics, Dr. Tracey is also a member of the Academy of Laser Dentistry with proficiency certification in both diode and Er:YAG lasers. Formerly Instructor of the Year at Loma Linda University in 1995, he now serves as Visiting Professor of Orthodontics at the University of Ferrara in Ferrara, Italy.
An internationally recognized lecturer, Dr. Tracey has made presentations in 22 countries on six continents. He is the recipient of a United States patent for an orthodontic device and has been instrumental in the development of many of today’s most popular orthodontic appliance systems. Well known for his expertise and involvement with aesthetic orthodontic treatment and emerging orthodontic technologies such as cone beam computed tomography, 3-D custom appliance fabrication, soft tissue laser applications and miniscrew anchorage just to name a few Dr. Tracey has been a featured guest on such television and radio shows as, The Doctors, Best of L.A., Evening Edition, It’s Your Call, and Heartbeat of the City, and as one of the world’s top authorities on invisible aligner treatment was seen frequently in Invisalign commercials that played throughout the country. He has published over thirty articles in a variety of professional publications, authored a chapter in a prestigious orthodontic textbook, and presently serves on the Editorial Advisory Board for Orthodontic Products, published by Medical World Communications.
|6/28/2013||7:30AM – 8:30AM||Breakfast|
|6/28/2013||8:30AM – 10:00AM||Brian Devine – Staff and Doctors - Reputation Marketing – How To Control Your Reputation Online And Profit From it|
|6/28/2013||10:00AM – 10:30AM||Exhibitor Break|
|6/28/2013||10:30AM – 1:00PM||Jamie Reynolds – Staff and Doctors – The Modern Orthodontic Office|
|6/28/2013||1:00PM – 4:30PM||PLAYTIME|
|6/28/2013||4:30PM – 6:00PM||Welcome Reception|
|6/29/2013||7:00AM – 8:00AM||Breakfast|
|6/29/2013||8:00AM – 10:00AM||David Ostreicher- Staff and Doctors -The Mega-Invisalign Practice: Teen|
|6/29/2013||10:00AM – 10:15AM||Business Meeting|
|6/29/2013||10:15AM – 10:45AM||Exhibitor Break|
|6/29/2013||10:45AM – 1:00PM||David Ostreicher- Staff and Doctors - The Mega-Invisalign Practice: Persuasion|
|6/29/2013||1:00PM – 5:00PM||PLAYTIME|
|6/30/2013||8:00AM – 9:00AM||Breakfast|
|6/30/2013||9:00AM – 10:30AM||Steve Tracey - The New, New Thing – Evolution of Orthodontic Treatment as We Know It|
|6/30/2013||10:30AM – 11:00AM||Exhibitor Break|
|6/30/2013||11:00AM – 12:30PM||Steve Tracey - The New, New Thing – Evolution of Orthodontic Treatment as We Know It|
Nestled in the Mountains 40 miles west of Denver, The Ameristar Casino Resort Spa Black Hawk is 50 minutes from the Denver International Airport, and only 35 minutes from downtown Denver and the Cherry Creek area. In addition we offer a 55,000 square-foot state-of-the-art modern style casino and 4 outstanding restaurants.
Please reference: Colorado Summer Orthodontic Meeting to receive the group rates. ($159/ night Standard Room)
All reservations MUST be made BEFORE 05/29/13. *Please note: The hotel is very popular and often sells out on the weekends so make your reservations soon.
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.
The Colorado Summer Orthodontic Meeting designates this activity for 12.5 continuing education credits.
Watch your mail for registration materials and additional information